{"id":1462,"date":"2026-02-12T17:53:06","date_gmt":"2026-02-12T17:53:06","guid":{"rendered":"https:\/\/florinova.cat\/about-us\/"},"modified":"2026-06-02T16:32:38","modified_gmt":"2026-06-02T16:32:38","slug":"about-us","status":"publish","type":"page","link":"https:\/\/florinova.cat\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1462\" class=\"elementor elementor-1462 elementor-62\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-502e7cd0 e-con-full e-flex e-con e-parent\" data-id=\"502e7cd0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-751d1e7a e-con-full e-flex e-con e-child\" data-id=\"751d1e7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32f9e769 elementor-widget elementor-widget-heading\" data-id=\"32f9e769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rooted in tradition, cultivating innovation since 1997<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87311ee elementor-widget elementor-widget-text-editor\" data-id=\"87311ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our story is not written with words, but with the passion for the land that has seen us grow. We are the result of constant evolution, guided by love for the craft and respect for nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c660820 elementor-widget elementor-widget-heading\" data-id=\"c660820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our origins: The craft of cultivation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea1eb9 elementor-widget elementor-widget-text-editor\" data-id=\"fea1eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It all began with carnation cultivation in the 70s, a flower that taught us the patience and attention to detail that floriculture requires. Over time, we expanded our horizons with the delicacy of roses in the 80s, establishing ourselves in the sector and perfecting the techniques that would allow us to take the next great step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c491951 e-con-full e-flex e-con e-child\" data-id=\"1c491951\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12362f25 e-con-full e-flex e-con e-parent\" data-id=\"12362f25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b832eae e-flex e-con-boxed e-con e-child\" data-id=\"3b832eae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab7b8f1 e-grid e-con-full e-con e-child\" data-id=\"ab7b8f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e9fde3 elementor-widget elementor-widget-image\" data-id=\"8e9fde3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_140930-768x1024.jpg\" class=\"attachment-large size-large wp-image-1473\" alt=\"\" srcset=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_140930-768x1024.jpg 768w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_140930-225x300.jpg 225w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_140930-1152x1536.jpg 1152w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_140930-1536x2048.jpg 1536w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_140930-600x800.jpg 600w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_140930-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8957545 elementor-widget elementor-widget-image\" data-id=\"8957545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_141150-768x1024.jpg\" class=\"attachment-large size-large wp-image-1472\" alt=\"\" srcset=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_141150-768x1024.jpg 768w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_141150-225x300.jpg 225w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_141150-1152x1536.jpg 1152w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_141150-1536x2048.jpg 1536w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_141150-600x800.jpg 600w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_20260526_141150-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fb925c2 e-con-full e-flex e-con e-child\" data-id=\"5fb925c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c395048 elementor-widget elementor-widget-heading\" data-id=\"c395048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1997: The commitment to innovation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43415a elementor-widget elementor-widget-text-editor\" data-id=\"e43415a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_row vc_row vc_row-fluid jupiter-donut- mk-fullwidth-false attched-false js-master-row mk-grid mk-in-viewport\" data-mk-stretch-content=\"true\"><div class=\"vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full\"><div class=\"wpb_row vc_inner vc_row vc_row-fluid jupiter-donut- attched-false \"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1589452169235\"><div id=\"text-block-12\" class=\"mk-text-block jupiter-donut- \"><p>The year 1997 marked a turning point in our trajectory. With the determination to differentiate ourselves and offer a unique product, we founded Florinova, a company focused on a completely innovative product for the time in our country: Anthurium for cut flowers. This decision allowed us to bring a fresh and exotic touch to the national market.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0360f5b e-con-full e-flex e-con e-parent\" data-id=\"0360f5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e561ab e-con-full e-flex e-con e-child\" data-id=\"6e561ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7849142 elementor-widget elementor-widget-heading\" data-id=\"7849142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The present: Our flagship product<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bec493 elementor-widget elementor-widget-text-editor\" data-id=\"4bec493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Today, the heart of our activity beats to the rhythm of our flagship product: potted Anthurium. We have transformed the experience acquired over decades to offer a plant of exceptional quality, recognized for its vigor and lasting beauty, which makes it an exceptional element for decorating our homes.<\/p><p>In addition to Anthurium, we cultivate a wide variety of indoor ornamental plants, carefully selected to fill any space with life and color. We remain faithful to our founding values: product quality and commitment to a craft we love.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a54b99d e-con-full e-flex e-con e-child\" data-id=\"a54b99d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27c711f e-grid e-con-full e-con e-parent\" data-id=\"27c711f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5994adb elementor-widget elementor-widget-image\" data-id=\"5994adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9502-1024x768.jpg\" class=\"attachment-large size-large wp-image-1477\" alt=\"\" srcset=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9502-1024x768.jpg 1024w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9502-300x225.jpg 300w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9502-768x576.jpg 768w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9502-1536x1152.jpg 1536w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9502-2048x1536.jpg 2048w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9502-600x450.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f828c85 elementor-widget elementor-widget-image\" data-id=\"f828c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9504-1024x768.jpg\" class=\"attachment-large size-large wp-image-1478\" alt=\"\" srcset=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9504-1024x768.jpg 1024w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9504-300x225.jpg 300w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9504-768x576.jpg 768w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9504-1536x1152.jpg 1536w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9504-2048x1536.jpg 2048w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/IMG_9504-600x450.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28905dc elementor-widget elementor-widget-image\" data-id=\"28905dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"596\" src=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/florinova2.png\" class=\"attachment-large size-large wp-image-1480\" alt=\"\" srcset=\"http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/florinova2.png 943w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/florinova2-300x224.png 300w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/florinova2-768x573.png 768w, http:\/\/florinova.cat\/wp-content\/uploads\/2026\/05\/florinova2-600x447.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rooted in tradition, cultivating innovation since 1997 Our story is not written with words, but with the passion for the land that has seen us grow. We are the result of constant evolution, guided by love for the craft and respect for nature. Our origins: The craft of cultivation It all began with carnation cultivation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1481,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1462","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/florinova.cat\/en\/wp-json\/wp\/v2\/pages\/1462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/florinova.cat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/florinova.cat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/florinova.cat\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/florinova.cat\/en\/wp-json\/wp\/v2\/comments?post=1462"}],"version-history":[{"count":1,"href":"https:\/\/florinova.cat\/en\/wp-json\/wp\/v2\/pages\/1462\/revisions"}],"predecessor-version":[{"id":1482,"href":"https:\/\/florinova.cat\/en\/wp-json\/wp\/v2\/pages\/1462\/revisions\/1482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/florinova.cat\/en\/wp-json\/wp\/v2\/media\/1481"}],"wp:attachment":[{"href":"https:\/\/florinova.cat\/en\/wp-json\/wp\/v2\/media?parent=1462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}