Rooted in tradition, cultivating innovation since 1997

Our story is not written with words, but with the passion for the land that has seen us grow. We are the result of constant evolution, guided by love for the craft and respect for nature.

Our origins: The craft of cultivation

It all began with carnation cultivation in the 70s, a flower that taught us the patience and attention to detail that floriculture requires. Over time, we expanded our horizons with the delicacy of roses in the 80s, establishing ourselves in the sector and perfecting the techniques that would allow us to take the next great step.

1997: The commitment to innovation

The year 1997 marked a turning point in our trajectory. With the determination to differentiate ourselves and offer a unique product, we founded Florinova, a company focused on a completely innovative product for the time in our country: Anthurium for cut flowers. This decision allowed us to bring a fresh and exotic touch to the national market.

The present: Our flagship product

Today, the heart of our activity beats to the rhythm of our flagship product: potted Anthurium. We have transformed the experience acquired over decades to offer a plant of exceptional quality, recognized for its vigor and lasting beauty, which makes it an exceptional element for decorating our homes.

In addition to Anthurium, we cultivate a wide variety of indoor ornamental plants, carefully selected to fill any space with life and color. We remain faithful to our founding values: product quality and commitment to a craft we love.